One of the most recent innovations in the Iron Oxide Industry has been Hoover Color’s introduction of EnvironOxide®. These pigments are produced using a unique process that uses neither conventional, mined natural ores nor a chemical synthesis. Utilizing a proprietary process, we harvest iron oxides while converting coal-field mine drainage into clean water. The process is sustainable in addition to its environmental remediation benefits.

BR-834M is the brown shade of the EnvironOxide® series. The “M” processing delivers a high degree of transparency that enables it to be used in conjunction with polished metallic substrates and/or effect pigments to produce a bronze effect. Like all Iron Oxides, EnvironOxides® are lightfast and chemical resistant. BR-834M has also been processed to make it easy to disperse, achieving a 6.5+ on high speed. It can be used in coatings, inks, paper, adhesives, and construction products.